Accion Microfinancing Design Guidelines

location: GLOBAL LOCATIONS

client: COMMUNICATION VIA DESIGN

STA was hired by Communications by Design to provide architectural design guidelines for their graphic identity and branding manual for Accion, a global micro financing and micro lending agency. Our team developed guidelines adaptable enough to be deployed in the 22 countries where Accion is located.

In our guidelines, we highlighted the importance of using sustainable, and durable materials. A majority of Accion locations are in the developing world and specific product specifications would not be acceptable because of availability issues. Minimum use of carpet was specified as well as mold resistant fabric because of the tropical locations of a number of these centers.